Tweetup 101
| September 8, 2011 | Posted by Sarah under Business |
If you are a Twitter user or someone who occasionally reads up on social media, you have probably heard the term “Tweetup” before. You may have even attended one or know someone who has. Tweetups are a great way for professionals, special interest groups or friends from Twitter to meet in person (tweetup = Twitter meet up). Don’t worry if you
are scratching your head right now; I am going to go over the basics of tweetups and how I think agribusinesses can use them!
What’s the point of a tweetup?
A tweetup is a way for a group of people who converse on Twitter to come together in person. It’s a chance to put a face to a name, network, build in-person relationships and, in some cases, experience something new as a group with similar interests. Example: Local “foodies” on Twitter having a tweetup at a new restaurant in town.
How could it benefit my company?
I can think of two different types of benefits. Tweetups could benefit you as a businessperson by giving you the opportunity to meet new people in the same industry, connect with potential clients – networking, basically. It can also be beneficial when you are the host/hosting location of the tweetup. Hosting a tweetup at your business brings influential people who like to share their thoughts to you. It’s great for word of mouth marketing!
How do I arrange a tweetup at my business?
- Pick a date and time. Sometimes it’s good to check with the people you’ll be inviting to make sure it works for most of them.
- Use your Twitter networking skills to invite people. Send the information directly to some of the main users in your group in hopes they will re-tweet the information for others to see. Be sure to publicize your event with enough time for people to plan to be there (a week in advance works). You can use different websites to create a virtual “invite” to send out via Twitter as well (example: http://twtvite.com/).
- Have something to do. Whether it is having a discussion topic or letting your invitees sample your products, it’s up to you as the host to make your event fun, interesting and memorable. Side note: It’s also nice to have name tags for your guests… and food!
