|April 16, 2012||Posted by Kim under Agriculture, Farms|
Staff members from our marketing division along with produce buyers from Canada were in Central Florida recently on a mission to meet some of our growers, learn about Florida’s availability of product and “walk in the dirt,” as one buyer commented.
One of our stops was at Noble Worldwide, a fourth-generation Florida family business, where we found more than citrus. There is a rich history behind today’s company, started by William G. Roe in upstate New York in the early 1900s. W.G. built business relationships with buyers at the markets in New York and then in the late 1920s when he moved to Florida he relied on those associations to sell his Florida citrus. The company today has grown to include blueberries, peaches and juice, my personal favorite of which is Noble Tangerine Juice.
When we arrived at the offices in Winter Haven, our group was greeted by Danny Arnold, the Regional Sales Manager and Retail Marketing Director for Noble Worldwide. He provided the group with an up close look at W.G. Roe’s blueberry business which included a tour of the fields and packing facilities. I think we all agreed that the fresh Florida blueberries we sampled that afternoon were worth the “walk in the dirt” that morning.
Look for Florida blueberries at your favorite supermarket over the next few weeks and enjoy!