The Florida-Holland Horticulture Affair
|November 2, 2012||Posted by Marisol under Agriculture, Horticulture|
In August, the Florida Department of Agriculture and Consumer Services hosted Florida companies at the Floriade Trade Mission in Venlo, Netherlands. The mission, sponsored by the Southern U.S. Trade Association, was comprehensive and gave the participants the opportunity to experience firsthand the components of the Dutch horticulture trade by visiting the Aalsmeer Auction, the phytosanitary agency Naktuinbouw, the Rotterdam Port, by conducting trade meetings at Dutch nurseries and the Plantarium show, and exploring the Floriade exhibition, which takes place every 10 years.
Dutch horticulture growers are best known for their production of top quality plant materials. Their affordable energy resources such as natural gas and their investment in new technologies like climate and light controlled greenhouses, mechanized plant production, geothermal and dripping irrigation systems, custom packaging, and distribution positions them as leaders in the horticulture trade industry around the world.
According to the Dutch Ministry of Economic Affairs, Agriculture and Innovation, Dutch horticulture imports were valued at as much as 8.2 billion euros in 2010. If you wonder how all this relates to Florida’s horticulture business, “Euromonitor International” records reflect more than 12 million dollars in Florida foliage, live plants, tubers and bulbs exports to Holland in 2011. Also, Dutch plant masters own or manage plant production operations in Florida, and Dutch horticulture entrepreneurs visit trade shows like TPIE to develop business relationships.
During our visit we learned that the Dutch local market is the main client because they value gardening so much. Regarding import procedures, the primary phytosanitary restriction is that plant materials cannot be sent on foreign soil growing mediums (defined as a mixture of clay and sand) or plant materials grown on pine bark because is believed to have the potential to be a habitat for beetles. However, plant materials can be shipped on peat or coco moss. There’s a 13 percent import tax for U.S. plant exports to the E.U. For information about European certifications available for your business please visit:
Our intention is to help Florida horticulture businesses engage in international exports. If you would like to be part of this “Florida-Holland Horticulture Affair,” feel free to contact me at Marisol.Alvares@FreshFromFlorida.com.