|August 7, 2012||Posted by Kechia under Business, Events, FAPC, News|
Rigatoni Tuscan Oven and Catering will celebrate its ninth anniversary on August 18, 2012 at Rigatoni Restaurant Lounge & Catering located at 3437 W Kennedy Blvd, Tampa, FL from 6 pm to 8 pm. This celebration is free. Yes, you read it right: All Food & Drinks are FREE! Rick and Sonia Barcena will thank […] continue reading
|September 8, 2011||Posted by Sarah under Business|
If you are a Twitter user or someone who occasionally reads up on social media, you have probably heard the term “Tweetup” before. You may have even attended one or know someone who has. Tweetups are a great way for professionals, special interest groups or friends from Twitter to meet in person (tweetup = […] continue reading
|July 22, 2011||Posted by Sarah under Business, FAPC|
We haven’t talked about social media lately, but this blog post from RB Oppenheim Associates in Tallahassee made several excellent points that I think our members would find helpful. I know we have many tech-savvy FAPC members, but also have some that are still new to social media and the online world in general. The entry […] continue reading
|July 14, 2011||Posted by Sarah under Business, Seafood|
There’s a new Facebook page out there and we want YOU to “Like” it! As part of the new multimedia Florida seafood campaign we mentioned recently, the Fresh from Florida Seafood Facebook page went public this week. Why should you “Like” it? Here are our top 5 reasons: 5. Because you want all your friends […] continue reading
|October 20, 2010||Posted by admin under Business|
This is a continuation of my last post, Location Based Marketing, as part of our ongoing efforts to promote social media among Florida’s agriculture-related businesses. So why do you want people to “check in” at your location? Just a few reasons off the top of my head… It’s word of mouth marketing. These services are […] continue reading
|October 14, 2010||Posted by admin under Business|
A few months ago, we did an introduction to Foursquare and gave some tips on how it can help your business. This trend in location-based marketing is still growing and has plenty to offer for both small and big businesses to take advantage of. While Foursquare is my personal favorite service, there are several others […] continue reading
|August 25, 2010||Posted by admin under Business|
Jumping into using social media can seem rather daunting. The most common reason I’ve heard from people who don’t want to use it is that they don’t know how to get started. Just like with anything, there is a learning curve associated with something new. It’s a matter of devoting the time to teach yourself […] continue reading
Jumping into using social media can seem rather daunting. The most common reason I’ve heard from people who don’t want to use it is that they don’t know how to get started.
Just like with anything, there is a learning curve associated with something new. It’s a matter of devoting the time to teach yourself how to use it. That’s the easy part, honestly. There are so many step-by-step instructions out there that you will have more than enough information to help you get going.
There are 5 steps that I believe must be taken before you decide to venture out into social media. None of these are straight steps. They are just things that you have to figure out before you start using social media for your business.
1. Establish your need. Before you create a Facebook or Twitter account or start a blog, you need to make sure the need is there. That your need for it is there. Answer the questions: What will I do with it? How will I use it? Who will benefit from this? Who is my target audience?
2. Make sure you have the time. You can’t just start using social media then never touch it again. Nothing annoys users more than going to a Facebook page that hasn’t been updated in 6 months. Or a blog that’s newest post is from 4 months ago. You’ve got to make sure you have the time to invest into it.
3. Figure out which networks work best for you. Not everyone can use Facebook, Twitter, Foursquare, Stumbleupon, Yelp, Flickr, LinkedIn, Blogs. You have to decide which social networks work best for you. There is plenty of information out there to help you decide which will work best for you and your business needs.
4. Get out there. Don’t be scared. Jump right in. Put yourself out there in the social networks you decide to use and go for it.
5. Finally, interact. That’s what it’s all about honestly. Interacting with the users of the social media networks. They’re on these networks to talk and so talk back to them. Engage with them.
There you go; if you can complete all of those steps, I think you’ll be on the right path to getting started in social media. As always, if you have any questions, feel free to leave them in the comments below, and I’ll get back to you.