Online Marketing with a Small Budget
With more people than ever spending time on the internet it should be a priority to make sure your business has some type of online presence. Creating an effective and appealing website is tough when you don’t have a large marketing budget. However, there are many ways to get your brand or business online without having to create a website – free of charge.
Before the Fresh From Florida Blog was FreshFromFloridaBlog.com, it used to be freshfromflorida.wordpress.com. It was hosted through WordPress. WordPress, along with many other blogging services such as Blogger and Tumblr, offer free options to start a blog.
Blogging is great for instant updates, sharing news and having a place where your consumers can interact with you by leaving comments. Not only can you reach your audience, with the advancement of search engines like Google and Bing – the more you write on your blog, it will eventually start to drive traffic to your website through search terms. Best part, you don’t have to do anything for that to happen! It just takes time and making sure your blog has content.
With blogging sites like WordPress and Blogger, the opportunity also exists to take the typical blogging format and turn it into a blog that has a similar look to a website. There are different templates that can be used to create this affect.
If you own a business, odds are someone will search it. When they do, depending on the search engine they use, a review page will come up for your business. Websites like Google Places, Yelp and UrbanSpoon offer a place for consumers to leave reviews on businesses.
It is very important to make sure you read these reviews frequently and try to reach out to consumers who might have complaints and correct the situation. At the same time, thank the customers that leave positive reviews. Also, check to make sure your business information is correct. See if you can upload pictures, menus, anything you think consumers might enjoy seeing.
Everyone talks about social media. You can’t blame them when it’s free to use and the fastest way to reach your consumers on a daily basis. There are so many social media sites you can choose from but some of the most popular include Facebook and Twitter. These sites have established audiences and the consumers that use them are familiar with them.
Some other social media sites include YouTube for sharing videos. Pinterest for sharing links, bookmarking and driving traffic to your website. Google+ which is Google’s version of Facebook. LinkedIn which is useful to promote your business in the professional realm.
These are just a few websites available, free of charge, that you can use to promote your business. They are not for everyone though. Pick and choose the ones that fit your needs the best. Don’t start something if you can’t invest the time into it to make it grow.
Another great and free way to reach your audience is through email newsletters. Websites such as MailChimp and Constant Contact usually offer either free trials or free usage up to a certain number of email addresses.
E-Newsletters are a great way to send out information to customer base, directly into their inbox. You can provide tips, recipes, product information, sale information and drive them back to your website, blog or social media sites.
All of these methods are free of charge to use and worth exploring. It might seem overwhelming at first, but once you get the hang of it, the results you get will be worth it. If you are unsure what to do with some of these services, we recommend checking out mashable.com. That website has hundreds of how-tos and help available free of charge.
Making sure your business has an online presence is important so your customers can reach you and new ones can find you.