Posts Tagged by Advertising
|February 7, 2012||Posted by Sarah under Advertising|
Check out our ad for Florida strawberries that is currently running in Taste of the South, Southern Living, Redbook, Good Housekeeping, Women’s Day, The Produce News and Produce Business. Those Florida berries get better and better every year! continue reading
|July 7, 2011||Posted by Sarah under Advertising, News, Seafood|
The Department launched a new site yesterday, www.MyFloridaGulfSafe.com, as part of a new awareness campaign to reassure consumers that Florida seafood is safe and plentiful. This press release and statement issued by Commissioner Putnam goes over the seafood testing and results that has been conducted between August 2010 and June 2011, showing that Florida seafood […] continue reading
|March 15, 2010||Posted by admin under Advertising|
We ran this ad last month in a few publications as well as a some online websites. Don’t resist the temptation of fresh, sweet Florida strawberries! continue reading
|October 27, 2009||Posted by admin under Advertising|
This is the 3rd ad in our new series of advertisements, promoting Florida produce. I’ve already posted the Radish Ad and the Snap Bean Ad. So I figured it’s time to debut the squash ad. continue reading
|October 6, 2009||Posted by admin under Advertising|
The is the second ad in our new series of print advertisments that we are running this year. Since I wrote about radishes last week, I thought this ad would be appropriate. Meet the radishes. continue reading
|September 29, 2009||Posted by admin under Advertising|
Last week I wrote about Florida Snap Beans and Sarah even posted her recipe for a Three Bean Salad. I wanted to share today the first of a new series of ads that we will be running in various print publications throughout the fall and spring, as well as in some online advertisements. This ad […] continue reading
|March 4, 2009||Posted by admin under Advertising, Cooking, Healthy Eating, Kids, Produce|
Did you know by renaming vegetables to names such as ‘x-ray vision carrots’ or ‘power peas’, it will make children more likely to eat them? I read an article yesterday that talked about a new study that just came out. Apparently kids at a school were served carrots on different days. On certain days they […] continue reading
Did you know by renaming vegetables to names such as ‘x-ray vision carrots’ or ‘power peas’, it will make children more likely to eat them? I read an article yesterday that talked about a new study that just came out. Apparently kids at a school were served carrots on different days. On certain days they served the carrots as ‘x-ray vision carrots’ and kids ate twice as many with that name, rather than using the regular name carrots. The best part about it though is the kids kept eating the carrots in the following days after, even when it was just called by its normal name.
It’s an interesting idea, what a name does for the human mind. A few weeks ago I came across a blog entry about the name ‘dried golden plum’ versus ‘yellow prune’. She talked about how she would have just kept walking past the ‘yellow prunes’ but when she saw the name ‘dried golden plums’, she stopped and had to buy some. It got me thinking about how much a name means. Would you rather buy something called ‘moldy cheese’ or the fancier ‘blue cheese’? Or how about ‘green beans’ or ‘haricot verts’? Can you think of any more examples?
Don’t hate on the marketing people or chefs for coming up with fun names, it’s all so you’ll buy it or your kids will eat it. And it works, almost every time. So what’s in a name? A whole lot if you ask me.